Keller Williams Family Reunion 23 (FR23) was an event to remember. Real estate professionals from all over the world gathered at the Anaheim Convention Center for four days of learning, networking, and celebration. The event was packed with valuable insights and actionable advice, but for the sake of time, we're going to focus on the top four takeaways from FR23.
The Market Has Shifted:
(download the Vision Speech slides)
The housing market has shifted, and real estate professionals need to be prepared to communicate this shift to their clients. Interest rates have gone up, and the days of same-day home sales are gone. Gary Keller predicted that we may never see 4% interest rates in our lifetime. Inflation is one of the biggest drivers of this market shift, but there are plenty of reasons for real estate professionals to remain optimistic.
2. Things Have Been Much Worse:
Although the market isn't as advantageous as it was a couple of years ago, it's important to remember that things have been much worse. As Keller Williams celebrates 40 years of business, Gary Keller recalled the 10-to-18 percent interest rates he was up against during his first years in the real estate industry. This example underscores the message agents need to relay to their clients: real estate is the best long-term plan for wealth building.
3. KW Is Doubling Down on Tech:
Keller Williams is doubling down on technology, and it's paying off. The company has spent the last five years building the industry's most robust CRM and lead-generation platform from scratch. From Command App updates to optimized agent sites, KW tech can bring more leads, listings, and leverage to your business. This is the competitive advantage agents need as the fight for contacts becomes more intense.
4. It's Time to Charge the Storm and Thrive '25:
As the real estate industry has boomed since the Great Recession, so has the number of agents entering the profession. This resulted in 6.3 transaction sides per agent in 2022, which is the lowest ever recorded. But as KW Head of Industry and Learning Jason Abrams reminded the audience,
"Just because there are fewer opportunities does not mean that anyone's opportunity is less." - Jason Abrams
When the going gets tough, passive agents leave the industry, which creates a huge advantage for the agents who are willing to put in the work during a market shift to reap the rewards on the other end. That's the crux of Thrive '25, KW's three-year mission to produce more millionaires than the industry has ever seen.
In conclusion, KWFR23 was a reminder of Keller Williams' enduring commitment to help agents and associates build businesses worth owning, lives worth living, and legacies worth leaving. As the industry continues to shift and change, Keller Williams remains at the forefront, providing real estate professionals with the tools and resources they need to succeed.
Ready to take your real estate career to the next level? Schedule an appointment with us today and learn how we can help you succeed as a member of our team.
Schedule a life-changing appointment with us!
Comments